Choosing a furniture visualization partner: 12 questions before you sign

Picking a room-preview vendor is closer to picking a payments provider than picking a carousel app. You are trusting a tool with your PDP conversion and your per-click bill. Use this checklist before you sign — adapted from what furniture merchants ask us after trying flooring-first platforms that do not fit casegoods.

Pricing you can model in a spreadsheet

• Per preview, per seat, or per SKU? We charge 10p per billable widget click with £0 setup on the public plan.
• Are staging clicks billed the same as production?
• Shopify billing currency vs GBP — know which invoice you will reconcile.

Catalog inputs

Do you need a 3D mesh library? We do not — standard product photos are enough for most seating and tables. If a vendor requires CAD for every SKU, add six-figure asset cost to the comparison.

Latency and mobile

Ask for a p95 generation time on 4G, not demo Wi‑Fi. Sub-45 seconds is the bar for keeping a phone shopper on the PDP. Run the bake-off on your heaviest sectional image, not the vendor’s cherry-picked chair.

Theme integration

One script before </body> vs a full theme fork? Confirm compatibility with your sections, variant pickers, and market-specific PDP templates.

Data and brand

• Who stores uploaded room photos and for how long?
• Can the drawer match your fonts and button radius?
• Is there a Mirage-style public demo you can test without a sales call?

Run a two-PDP bake-off

Same two products, same traffic slice, two weeks each. Measure preview rate, add-to-cart from preview sessions, and return rate on those SKUs. Numbers beat feature matrices.

Start with our live demo, then install on staging: create an account or read pricing.